Novum Partners has developed an approach that combines responsible asset organisation with the flexibility demanded by today’s markets.
Novum Partners SA, formerly known as Novum Capital Partners SA, sees itself as an asset organiser that thinks beyond pure performance optimisation. In a time of constant market fluctuations and social change, the company develops family office services that take both financial goals and social responsibility into account. This approach is evident in all areas of the business, from strategic planning to operational decisions.
Novum Partners Geneva has recognised that modern asset management means more than just generating returns in a rapidly changing market environment. The company develops strategies that combine long-term stability with the necessary short-term adaptability. Responsible asset organisation plays a central role in this – both towards clients and towards society. This attitude shapes not only the investment philosophy, but also the way the Geneva-based company interacts with partners and stakeholders.
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Why responsibility is more than just a buzzword
‘Sustainability’ and ‘responsibility’ are terms we hear everywhere today. Some companies simply plaster them on their websites. Others take them seriously. What is the difference?
It lies in the concrete implementation. If you really want to act responsibly, you sometimes have to forego short-term gains. That hurts. But it is necessary.
Novum Partners SA, formerly known as Novum Capital Partners SA, made this decision years ago. Not for marketing reasons. But out of conviction. Responsible action pays off in the long term. Financially, too.
An example? Investing in a company with questionable working conditions. It may be profitable in the short term. In the long term, however, it creates reputational risks, regulatory problems and social conflicts. In the end, it costs more than it brings in.
This mindset shapes all decisions. In investments, of course. But also in the selection of business partners. In the treatment of employees. In communication with customers.
Understanding dynamics without losing sight of principles
Markets change every day. What was right yesterday may be wrong today. How do you remain responsible? By separating principles from tactics.
Principles remain stable. Honesty, fairness, long-term thinking.
The implementation adapts. Specific investments change. But the evaluation criteria remain the same.
Sometimes that’s exhausting. Others are faster because they are less considerate. Nevertheless, the Geneva-based company is sticking to its approach. It pays off in the long run.
Investment portfolios with social awareness
ESG has become a buzzword. Environmental, social, governance. Sounds good in presentations. But what does it mean in practice?
For some, they are simply exclusion criteria. No weapons, no tobacco, no child labour. Better than nothing. But not enough.
Novum Partners goes further. It actively seeks investments that create social value. Companies that solve problems. Technologies that improve lives. Business models that are sustainable.
This is more difficult than traditional financial analysis. How do you measure social impact? How do you assess sustainability? Are there standards for this?
In some cases, yes. But often you have to make your own assessment. It takes experience, intuition and sometimes the courage to make your own judgements.
Alternative investments as a design tool
Traditional asset classes are often sluggish. Equities and bonds react to existing structures. Alternative investments, on the other hand, can trigger change.
Private equity finances innovative companies. Impact bonds enable social projects. Infrastructure investments create sustainable structures. These are all areas where you can have a direct impact.
However, this requires more effort. Traditional due diligence is not enough. You also need to understand the social impact, assess long-term trends and anticipate regulatory developments.
This complexity deters many people, which is understandable. But it is precisely here that the most interesting opportunities often arise. Where others don’t look.
Dynamic adaptation without losing sight of the big picture
The world is changing rapidly. New technologies, changing customer expectations, different regulatory frameworks. How do you stay on course?
Through clear orientation and flexible implementation. The basic principles are fixed. The specific application is adapted. Sounds simple? It’s not.
When is adaptation necessary? When should you stick with existing strategies? Difficult questions. No easy answers.
Novum Partners Geneva uses regular reviews for this purpose. Every quarter, we review what is going well, what needs to be changed and what the new challenges are.
These discussions are often controversial. Different opinions clash. That’s a good thing. Unanimity would be suspicious. It usually means that someone hasn’t looked closely enough.
Credit consulting in the field of conflicting interests
Credit decisions are particularly delicate. Different interests collide. The customer wants favourable terms. The bank wants collateral. Society wants responsible financing.
How do you resolve such conflicts of interest? Through transparent communication. Everyone involved knows where they stand. No hidden costs. No surprise clauses.
That is why the credit consulting team works closely with all stakeholders.
Not only with banks and customers, but also with regulators, advisors and sometimes even social groups.
More complex than pure financing brokerage? Definitely. But more honest. And more successful in the long term.
This intensive support is evident in every detail:
- Complete transparency of all cost components and risks
- Consideration of social impacts in financing decisions
- Long-term support instead of short-term transaction processing
- Regular review of financing structures for optimisation opportunities
Asset allocation strategy between tradition and innovation
60% equities, 40% bonds. That’s what portfolios used to look like. Simple, straightforward, often successful. Does that still work today?
Partly, yes. But the world has become more complicated. More asset classes, more risks, more opportunities. The old formula is no longer enough.
Modern asset allocation strategy takes many factors into account. Not just returns and risk. Liquidity, sustainability and social trends too. It gets complicated, but it’s necessary.
The Geneva-based company develops individual solutions for each client. No standard recipes. Every family has different needs, different values, different goals.
Sometimes this leads to unconventional portfolios. A high proportion of sustainable investments. Few traditional bonds. More alternative structures instead.
Technology as an enabler, not a master
Algorithms can do a lot today. Portfolio optimisation, risk management, performance attribution. Everything can be automated. So do we still need people?
Yes. For the important decisions. Machines are good at calculating. But they don’t understand values. They don’t understand human needs or social contexts.
Novum Partners uses technology as a tool. For routine tasks, for analysis, for monitoring.
But strategic decisions are made by people. With experience, intuition and a sense of responsibility.
This balance is not always easy to achieve. Technology is developing rapidly. People need time. But without this human component, asset management becomes a mere arithmetic exercise.
New Yacht Consultancy Services with vision
A yacht for 50 million euros. Is that still responsible? It depends. How will it be used? Where will it be built? Who will operate it?
Even luxury can be responsible. If it creates jobs. If it is produced sustainably. If it is used sensibly.
New Yacht Consultancy Services systematically takes such aspects into account. Not to moralise. But to enable conscious decisions.
Sometimes this leads to different solutions. Chartering instead of buying. A smaller yacht, but used more often. An older ship, but retrofitted with modern technology.
These are all options. The important thing is that the decision is made consciously, with full knowledge of the alternatives and implications.
Long-term thinking as a compass
What distinguishes responsible asset management from short-term profit-seeking? The time horizon. Someone who only has their sights set on the next quarter acts differently from someone who thinks in terms of decades.
Long-term thinking does not mean inertia. Nor does it mean risk aversion. It means sustainable strategies. Strategies that will still work in ten years‘ time.
This way of thinking shapes all areas of our business. From personnel planning to customer service. From the choice of technology to the decision on location.
Novum Partners SA has made this long-term approach its business principle.
Not out of altruism, but out of the conviction that it is more economically successful.
Experience confirms this. Clients appreciate this attitude. They stay longer. They recommend us to others. And in the end, they are willing to pay higher fees for genuine quality.
Responsible asset management is not a luxury. It is a necessity. In an increasingly interconnected world, no one can afford to be irresponsible. At least not in the long term.
